Instagram will remain growing independently of Facebook
Back in 2008, a similar social networking powerhouse (Myspace) purchased a platform that was drawing great traffic from their network (Photobucket), but only pulled 300 million dollars. Granted we’ve seen how things turned out for Myspace and now Photobucket is the official photo-hosting platform of Twitter, it still is a familiar subject. The difference here is that Facebook not only gets a great team of talent, but also a mobile network that rivaled their own. Users have a love for the easy photo editing that filters bring, but also the platform, sharing, and interaction it creates.
The Instagram iOS application has held a 5-star iTunes rating (with over 450,109 reviews) and 15 million downloads, while the Android version garnered a million users registered within a 12 hour timeframe. With Facebook growth becoming pretty stagnant (some say even declining?), this is exactly the injection they needed pre-IPO.