Pay-Per-Click Advertising Management

Pay-per-click advertising allows you to reach your customers when they are looking for your products and/or services and can be created within minutes, getting your message out to the masses almost instantly.

Advertising opportunities include:

  1. Facebook
  2. Google
  3. YouTube
  4. Yahoo/Bing
  5. LinkedIn

With pay-per-click advertising, we can target your ads by country, state and even zip code. That means that whether you are trying to reach potential customers in China, or you just want to promote a special at the local store, pay-per-click is your quick and cost effective answer since you are only paying when a potential customer clicks on your ad.

Like everything at Calderone marketing, we can track the efficacy of your ads to determine which campaigns are the top performers, which allows us to eliminate the less effective ads and hone your results. We also provide you with concrete stats on impressions, clicks, conversions and more.


Our goal is to create effective ads that will produce sales for you. We pride ourselves on making objective, logical decisions about how to successfully invest your marketing dollars.

As such, our team will conduct the appropriate marketing research to determine what keywords and search terms your target audience is searching most often, as well as which search terms your competitors are targeting. From there, you’ll convert that traffic to sales.


Included as part of our pay-per-click management services, we’ll provide you with a monthly report that will show you concrete data, in order for you to make informed decisions on where you should be spending your advertising dollars.

We’ll show you:

  • How many people clicked each ad
  • Your cost per click on the specific ads, as well as how much we were able to lower your ad costs that month
  • Your best performing ads
  • Where your customers live/work
  • Which ads converted to actual sales
  • Your cost per sale
  • And more

To start reaching your audience in a highly targeted manor, contact us now to hear more about how Pay-Per-Click Advertising can work for your business.